Declaring the industrial heritage of the mighty Harley to patrons and passersby, this urban motorcycle dealership expresses its themes with a power appropriate to its function.

Both the rich history of Harley-Davidson and the design detail of its products are intentionally reflected in the architecture. Numerous design and construction elements recall the company’s factory as it appeared in the 1920s, and just as the working parts of a Harley are transformed into the decorative and form-giving architecture of the bike, so too do the mechanisms of the building become the focus of its presentation.

With its raw yet precisely balanced muscularity, this original structure parallels and enhances the classic machines it displays.